THE VIBRANT PERCEPTION
D&AD New Blood Awards 2014 Submission (XL Recordings Brief)
The illustration attempts to create a sense of darkness and brightness. Symbolic of rainbow, the color sequence in the design carries an engaging atmosphere. The grid elements with a distinct one-point perspective, explores the mood and ideas of transience, which as described by the band singer Thom Yorke about the album.
The subtle eye depicts a reflection of a viewer’s eye; it represents the people who are viewing this work of art. Therefore, the buyer has the power of choice, being able to set the price of this album.
Format: Poster / Video